Our Mission: We’re here for the love of families.


The SUMR™ Brands portfolio is currently comprised of 3 key brands - Summer™, born free™ and Swaddle Me® - each with a distinct market positioning and focused value proposition, minimizing product and consumer overlap. Each of our brands has a clearly defined purpose, allowing SUMR™ Brands to strategically fulfill our mission to support and meet the ever-evolving needs of families everywhere.

Designed with families in mind

Our deep understanding of consumers and market trends informs our product development, making modern parenting our source of inspiration. Our meaningful, innovative products fit seamlessly into our consumer’s lifestyles, and have useful problem-solving products and features designed for parents’ needs and baby’s safety. Our continuous commitment to consumer understanding, allows us to proactively meet the needs of families with ingenious go-to-market firsts, and deliver products that consumers don’t want to live without.

Efficiency and agility

Our team of experts across design, development, distribution and marketing work together to allow for efficient speed to market, that maximizes profitability and provides the ability to capitalize on market shifts.

Empowered Professionals

At SUMR™ Brands, we understand that an inspiring work environment provides a competitive edge. Our family of brands provides opportunities for our employees to grow with us for years to come.


Join Our Team

Do what you love and love what you do. As an integral part of our organization, your skills can help a new generation get off to a great start.

We're always looking for dedicated talent to help us reach our goals. Together, we'll shape the future of babycare and parenting.

We offer comprehensive benefits and opportunities to grow - personally and professionally!